The brief type: When Marie Antoinette said, «Let them consume meal,» it might have-been because she was hogging all of the Michel et Augustin snacks for herself. Youth mates Michel and Augustin found in middle school, and, if they found their unique xxx 9-to-5 jobs as unfulfilling, they began a cookie organization with a foundation in French pastry. Fast ahead 13 many years, while the two buddies have offices in France and nyc consequently they are attracting the planet and their cookies, pastries, yogurts, mousses, also desserts fashioned with quick, pronounceable elements. The duo in addition teaches aspiring bakers that mastering the ability of French pastry is attainable through their particular recipe books and interactive open home classes. Michel and Augustin’s fantasy is straightforward: to help make the globe laugh and bond over a shared love of candies.
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The storyline of Michel et Augustin started simply adequate. Two men began palling around in secondary school and became good friends. But, much like many adolescent friendships, the two parted steps after graduation to follow unique pathways.
Michel discovered themselves involved in finance in nyc, and Augustin ended up being employed in advertising for Air France. But both quickly became disillusioned because of the 9-to-5 grind in the business community. They reconnected and duo devised a wild want to find out all 1,263 bakeries in France and establish a guide to the number one confectioneries the country must offer. They published a book regarding it â their basic collaboration!
After finishing their unique search, in 2004, Michel and Augustin aproned-up along with from an innovative new adventure: cooking in Augustin’s home. Their own purpose would be to produce a line of cookies as well as other sweets made out of 100% natural ingredients and really love. And, after tirelessly testing and tasting significantly more than 300 dishes, their unique very first mixture came into this world: the little round butter cookie. Michel et Augustin came into this world!
The pair found fast achievements, plus they always innovate more tasty creations, like a decadent yogurt in a bottle, that was found only once Michel and Augustin recognized their prized cow could create a lot more than butter. They sell their products or services with all the signature «kookiness» and delight they infuse in their yummy goodies.
Spreading a Love for French Pastry Around the World
Michel et Augustin concerns more than just creating a tasty cookie. The firm is actually bent on drawing from France’s wealthy culinary background generate masterful sweets.
«It isn’t really pretty much cookies â it is more about a passion for French pastry,» stated Lily Dionne-Jermanovich, Michel et Agustin’s Communications and material Director. «Almost everything we make is linked to French pastry strategies. We have a very strong union with pastry making as a business enterprise.»
But Lily informed us an attraction for and expertise of French pastry is not only kepted for all the product builders (they refer to them as the «recipe staff») at Michel et Augustin. The main businesses kooky society is revealing the passion and expertise of pastry producing very every person in the group, in France and Brooklyn, can prepare to-be a French pastry cook and take the national test (titled a «C.A.P.»). In this manner, everybody is able to participate in innovating brand-new quality recipes and talk knowledgeably with fans, clients, and people.
«Once a week in France and when a month in nyc, all of our Banana Farm («office») becomes a pastry course where we have been going right through a vintage program of French pastry and instruction for any certification,» she stated. «no matter if you’re a web site creator or in revenue â the opportunity is actually urged for every.»
Though Michel et Augustin supplies an even more expansive line in France, the organization sticks toward exact same basics and concepts of creation for every products.
«finished . our items have in common is actually a proper awareness of taste also to the ingredients,» Lily said. «We concentrate on the high quality and user friendliness of the materials, and attempt to keep your element listing as pronounceable that you can.»
This outcomes not only in a tasty decadence, but in addition a goody you can be ok with ingesting with your someone special.
A Collection of Treats Perfect for Sharing along with your Sweetheart
Thereis only some thing about sharing candies that begins your day correct or closes a perfect date. And Michel et Augustin’s projects were designed for merely these types of events.
«It’s a moment of indulgence after a romantic date,» Lily said. «It’s delicious making with clean components, and that makes the second much much better. It feels very good to engage.»
With many worthwhile goodies to pick from, there’s no have to pick one. While there are lots of even more solutions in France â from candy mousse to decadent yogurts and, definitely, unique cookies â there are many options available in the US and.
Lily had been rapid to suggest an ideal treats provide to or appreciate thereupon someone special.
«Our popular cookie is actually our 4-Cookie Squares,» she said. «They are like small square tarts, can be found in three styles, and can be therefore effortlessly shared. We also provide Cookie Buttons, that are hazelnut chocolate processor chip cookies with hazelnut ganache inside. They are available in bags of two â one for me, one for you!»
For couples just who really enjoy their own morning ritual together, Lily informed united states Puff Palmiers are a gorgeous a.m. alternative.
«These are generally puff pastry and taste like Elephant Ears,» she mentioned. «They may be awesome light and flaky and an excellent option for revealing more than break fast with coffee or at tea time.»
Whether both you and your honey are chocoholics or appreciate the fragile butteriness of caramel (or everything in between), Michel et Augustin has actually a deserving combat for revealing (or sneaking down with on your own clandestine cookie event).
Get Involved In the Banana Farm
Michel et Augustin’s viewpoint is the fact that pleasure of candies is in the sharing. So it should be no surprise community wedding is actually a sizable part of the organizations company objective. Many people are welcomed to eliminate in and chat (and flavor snacks) at their unique Banana Farms (workplaces) in Paris, Lyon, or Brooklyn.
This mindset started during the beginning regarding the business and is also part of their key. And Lily mentioned this approach is exemplified inside the company’s open residences.
«Right from the start, Michel and Augustin exposed the doorways of the apartment to next-door neighbors, buddies, customers, and passersby, for people provide them feedback, to flavor snacks, to flavor new recipes they were testing, and also to go out with these people and talk about whatever they were doing,» she mentioned. «It’s something which’s vital to all of us today.»
Open up house during the Banana Farm occurs throughout the first Thursday of every month in France and ny. Lily told you these events present a way for your organization to give back again to the community by instructing them concerning the record and strategies of French pastry.
«We invite everybody else, family, pals, customers, and buyers in the future show quality recipes,» she stated. «We would taste tests, focus teams, and play games. It really is a real society occasion.»
Not only is it enjoyable and tummy-pleasing to wait, however, if you do not have a cookie partner, think of all of those other treat aficionados you could fulfill from the Banana Farm. After all, if someone likes Michel et Augustin treats, you know they will have good taste, and you will have something you should bond more than.
Michel et Augustin: devoted to Random Acts of Kookiness
In true Michel and Augustin type, the duo started a Random Acts of Kookiness initiative to encourage and excite people. From a tribute to Michael Jackson into cookie rectangular occasion and their torrid Greek tale, Michel and Augustin infuse hilarity and happiness into all they do. You will find why their particular treats are incredibly addictive â they may be fashioned with 100 % natural ingredients and good vibes.
Up subsequent when it comes down to business is a fresh cookbook that aims to simply help United States audience yet others overcome the intimidation related to French pastry.
«We’re making a French pastry cookbook the US, and it’s about finding pleasure in these extremely tough meals,» Lily stated. «we are busting it down and claiming it can be done. Whenever we can, anyone can, therefore we’re revealing our very own development.»
Michel et Augustin is also trying release its well-known chocolate mousse in the usa.
«Our dream for the chocolate mousse will be seduce The united states’s preferences.»
And, after tasting the business’s cookies also snacks, the united states is actually certainly set for an extended relationship thereupon mousse.